FLIPPED BY REEF
SPRING 2025WWU DSGN 341A conceptual sub-line for REEF targeting young adults. This project includes custom packaging for three flip flops and graphics inspired by early 2000s surf culture and REEF’s original 1984 aesthetic. PACKAGE DESIGN
This unique flip flop package design is half box and half hanger. The flip flops slide directly into place in between the front and back panel of the box. With foot shaped foam board to hold them in place. 
The original 1984 Reef badge is on the left. Custom badge for Flipped by Reef, in the same style (on the right)BADGE
LOGO
Custom logo for the Flipped by Reef line. 'FLIPPED' is custom type made in illustrator.
The custom patterns for the line were drawn by hand and then perfected in illustrator using the pattern brush tool. The hand drawn icons are sprinkled throughout the package as well. PATTERNS AND ICONS
CUSTOM TYPOGRAPHY
The custom type was all drawn by hand and traced into illustrator.
